This program is horiented toward entrepreneurs and companies that are both planning on starting or expanding travel and tourism businesses in the African Nations. The Chamber will guide you in the examination of the choice of the travel and tourism destinations  for your customers in Africa. This program will definitely provided your company with an excellent window, to learn more about African travel, and tourism opportunities; identify agents, representatives and suppliers; explore joint venture partnerships and strategic alliances; and promote your foreign direct investment in Africa with regard to the tourism industry.

"The focus of our tours are the art, culture, business development and the people of Africa. We build the itinerary around the participants' interests included village stays.


• international tourism is a relatively high-growth industry.
Tourism's global reach Visitor arrivals worldwide reached 698 million in 2000 (+7.4 percent over 1999) and expenditures were US$476 billion (+4.5 percent) ac-cording to the World Tourism Organization. The World Travel and Tourism Council (WTTC) calculates that tourism generates 8 percent of total exports and of all jobs world wide. WTTC also estimates that tourism and travel contributed about 10 percent of GDP in Sub-Saharan Africa (growing at over 5 percent annually in real terms) in 2000. Although starting from a lower base of visitor arrivals, the African continent is enjoying higher growth rates (7.2 percent) than most other regions.

TOURISM

According to the World Bank, Governments in Africa are showing increasing interest in tourism as a source of growth and diversification. Recent work indicates that tourism in Africa can, in the right circumstances, contribute effectively to economic development because:

• barriers to entry into the inter-national market are lower than for most external trade sectors;

• tourism expenditures can provide a significant stimulus to other production and service sectors;

• properly managed, tourism has the potential to alleviate poverty, preserve cultural heritage and protect natural resources;

Some thirty countries in Sub-Saharan Africa have incipient or flourishing tourism industries, defined by minimum contribution of 2 percent to GDP and of 5 percent to exports. Africa is competing for a bigger share of world tourism in a consolidating tourism industry, which wield considerable marketing power.

AFRICAN SUNSHINE

© 2008 - Allied African Nations Chamber of Commerce. All rights reserved.


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